New Delhi: With a strong and renewed focus to promote the usage of only genuine auto parts and accessories, Mobis India Limited, an established player in manufacturing high-quality automotive parts and accessories for Hyundai Cars in India is celebrating a weeklong anti-counterfeit campaign in June'21. This move comes in the wake of the ever-growing counterfeit product market, which poses a huge threat to genuine auto players.

Speaking on the occasion of Anti-Counterfeit Day, Woosuk Leem, Managing Director, AS Parts Division, Mobis India remarked, "There is no denying the fact that the menace of counterfeit auto parts makers have severely impacted the automobile market. Several reports state that this has impacted safety of the passengers at large and also caused huge revenue losses to companies. Besides loss of revenue and putting passenger safety at risk, it does not meet the criteria of genuine manufacturing processes and hampers the brand credibility drastically."

Detailing the new campaign on Anti-Counterfeit Day, Leem elaborated, "Leveraging our commitment for last five years this year too, our all-new Digital campaign "Safety Mein Zero Compromise" has been conceptualized focusing on the need to buy and use ONLY genuine parts and accessories. Having invested heavily in our plant which takes stringent measures to ensure safety, durability and reliability, we are completely in line with our global and Indian quality controls and processes to deliver hi-quality parts and accessories.